Keyword Tools

The world of keywords dominates digital marketing. One cannot research enough about this topic to discover that there a many tools available in the market place. Here are a few listed from the book e-Markteting, The Essential Guide to Digital Marketing by Robert...
Report On Women-Owned Business and Self-Employed

Report On Women-Owned Business and Self-Employed

I love research and learning new things, especially when it helps support small business owners. I found this incredible report from the US Chamber of Commerce about women-owned businesses and women who are self employed. If you like stats, this report is for you....

Resourceful Marketing Links

This page is designed to collect various helpful resources to educate in marketing. Glossary of Marketing Terms, Lexicon and Dictionary – https://www.ats-group.net/glossaries/glossary-lexicon-marketing.html 38 Digital Marketing Trends You Can’t Ignore in...

Understanding a Business Brand

Developing a brand strategy takes a bit more than just launching a product or service. It takes developing a brand promise, voice, and proposition. I found this great graphic while teaching Digital Marketing Communication at the University of Denver that shed some...
Planning Radio Marketing Campaigns

Planning Radio Marketing Campaigns

I began my career when radio, television, and newspaper advertising were the dominant methods for reaching a marketing target market. While the age of the internet has created a new media space of digital marketing, traditional marketing techniques still have a place...