Storytelling is the backbone to any great content marketing strategy. Here are a few resources about ways to tell a good story for your email newsletters, blogs, website content, even social media.
The Shape of a Story – 6 Story Arcs – https://thewritepractice.com/story-arcs/
Story Arcs: What Are They? How to Use Them – https://self-publishingschool.com/story-arcs/
Hook Strategies: https://www.wiley.com/en-us/network/education/instructors/teaching-strategies/7-ways-to-use-the-hook-to-grab-students-attention