Marketing
Paid media is where you pay to place content in front of an audience. This is done through: Advertising Influencer Endorsement Owned media is where you create and control your own content. Examples are: Email marketing Web content Social media networks Infographics...
Marketing
With the creation of ChatGPT and other artificial intelligence tools, it may be tempting to just look the other way when considering the use of these tools in your marketing. But the industry has been warning us for years that a day would come where machines would be...
Marketing
If you have had any conversations about marketing in the past decade, the concept of funnels will have naturally been interjected. I am constantly thinking strategically about ways to use funnels to entice and nurture various personas and target markets for my...
Marketing, Uncategorized
I began my career when radio, television, and newspaper advertising were the dominant methods for reaching a marketing target market. While the age of the internet has created a new media space of digital marketing, traditional marketing techniques still have a place...
Marketing
Not sure how automation on Facebook could help your business? My recent interview with Top Hat Creative Marketing may give you some insight. I discuss some of the new artificial intelligence in automated ads that allows for better testing platforms for your messaging,...
Marketing
I was performing research for a client that had determined the messaging of her organization was not eliciting an emotional reaction from her potential target market. In marketing, emotion is the first trigger to bringing a buyer into your marketing funnel. Pain,...
