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Advertising is an inherent part of marketing to build audience and promote products/services. Google Ads are constantly evolving so this page is dedicated to the various resources I use when running these types of programs. Shout out to all of the amazing marketing...
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This is a good article from AIO SEO that shares various media alignments to the marketing funnel. TOFU, MOFU, BOFU in SEO: How to Drive Revenue the Smart Way...
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This offer was compelling enough it almost got even me to sign up. Great for coaches! https://www.cailenascher.com/ https://www.cailenascher.com/scale https://www.cailenascher.com/vsl-yt?he=lisamhaas08%40gmail.com&el=funnel
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One thing I love about working at the University of Denver is the continuing education program for professors. In a new course about emerging technologies around AI, this list was presented. There are several different tools depending on what you are crafting. Enjoy...
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Storytelling is the backbone to any great content marketing strategy. Here are a few resources about ways to tell a good story for your email newsletters, blogs, website content, even social media. The Shape of a Story – 6 Story Arcs –...
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During the course of my Adjunct Professor role at University of Denver, I find amazing resources. Here is a checklist for testing your website for usability and user experience optimization efforts. COMM4321-Website-Audit-Checklist (3)
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Top Hat Creative Marketing asked me to describe the differences between an omnichannel versus multichannel approach to marketing. Listen in on how I describe how to use both traditional and digital marketing practices in a creating a more meaningful customer...
Marketing
Paid media is where you pay to place content in front of an audience. This is done through: Advertising Influencer Endorsement Owned media is where you create and control your own content. Examples are: Email marketing Web content Social media networks Infographics...
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As Neil Patel states, Google does not often tell us much about the algorithm and the nest ways to master SEO. However, they recently published a guide on link building to help it crawl and index website content more effectively. For my fellow techies, here is the...
Marketing
With the creation of ChatGPT and other artificial intelligence tools, it may be tempting to just look the other way when considering the use of these tools in your marketing. But the industry has been warning us for years that a day would come where machines would be...
