Marketing
One of my favorite activities in marketing is testing. This scientific approach to optimization starts with creating an hypothesis, determine how you will test the hypothesis, run the test, collect the data, analyze the data, make changes. Below is a list of case...
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As a professor at The University of Denver, I am able to attend some amazing continuing education sessions. AI Research and Information Discovery is the source for this blog post. Challenges that are common: Finding relevant resources Evaluating resources for...
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I am a regular follower and attendee of Neil Patel’s webinars on digital marketing. This one on The Future of Organic Traffic” was stellar. It showcased how AI is changing the game and how Google is keeping up. From AI: The video “The Future of...
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This article from Neil Patel reinforces a healthy SEO strategy that continuously evolves, optimizing existing strategies while uplifting to the next phase of technology. Very helpful guide for 2025 marketing strategies: ...
Learning, Marketing
As AI is being written into curriculum for one of the marketing classes I teach at University of Denver, I was recently asked about potential ways to engage students in learning how to use the tools responsibly. I decided to run my own experiment to see if the most...
Learning
In the realm of adult education, educators and trainers often grapple with the challenge of ensuring that the knowledge imparted not only resonates but also retains in the minds of the learners. The essence of learning in such settings isn’t merely about passing...
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Advertising is an inherent part of marketing to build audience and promote products/services. Google Ads are constantly evolving so this page is dedicated to the various resources I use when running these types of programs. Shout out to all of the amazing marketing...
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This is a good article from AIO SEO that shares various media alignments to the marketing funnel. TOFU, MOFU, BOFU in SEO: How to Drive Revenue the Smart Way...
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This offer was compelling enough it almost got even me to sign up. Great for coaches! https://www.cailenascher.com/ https://www.cailenascher.com/scale https://www.cailenascher.com/vsl-yt?he=lisamhaas08%40gmail.com&el=funnel
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One thing I love about working at the University of Denver is the continuing education program for professors. In a new course about emerging technologies around AI, this list was presented. There are several different tools depending on what you are crafting. Enjoy...
