I began my career when radio, television, and newspaper advertising were the dominant methods for reaching a marketing target market. While the age of the internet has created a new media space of digital marketing, traditional marketing techniques still have a place in your marketing mix. Here is a great resource I found while researching new ways to leverage radio publicity.
Do you investigate all of the strategies available for your marketing efforts? If not, consider a review of all of the ways to reach your prospects and customers. Need help? Let me know!