If you have had any conversations about marketing in the past decade, the concept of funnels will have naturally been interjected. I am constantly thinking strategically about ways to use funnels to entice and nurture various personas and target markets for my clients. While teaching the Digital Marketing Strategy class at the University of Denver, I discovered a great agency resource that really breaks down each stage of the funnel, what is accomplished in each stage, content ideas for each stage, and how a brand can engage with their potential customers during each stage. Kudos to Single Grain marketing agency on this well written article:
https://www.singlegrain.com/blog-posts/content-marketing/how-to-create-marketing-funnel/