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What is a persona? A fictitious representation of one or more of your buyers. Purpose to persona? To better understand ways to meet the needs of the consumer and optimize marketing spend and efforts. Step One – Identify what you want to know about your buyers that can...
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I was honored to be interviewed by Top Hat Creative Marketing on the topic of measuring marketing. PLUS I share a big update happening with Google Analytics. Remember, if you are not measuring, you are not marketing! #googleanalytics...
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While researching for a brand guide development project for one of my clients, I came across a reminder for using archetypes in marketing. Each brand should have an intentional and unique voice designed to attract prospects, buyers, clients, and customers. This...
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Gamification may be a relatively new term with its first use being recorded in 2002 (Shannon, n.d.)., the concept of gaming in learning is not new. One example of the use of gaming for learning in modern history comes from the inclusion of Solitaire and Minesweeper on...
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Mobile learning is one of the newest methodologies available using technology to further the knowledge base of modern students. Smart phones, tablets and other mobile devices are now in the hands of 97% of all Americans (Pew Research, 2021) so it would make sense that...
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As digital and distance learning programs continue to gain in popularity, the need for engagement tools will become even more important. One of the cons to distance learning is that learners may feel isolated, struggle to maintain attention or time management...
