Marketing
I was performing research for a client that had determined the messaging of her organization was not eliciting an emotional reaction from her potential target market. In marketing, emotion is the first trigger to bringing a buyer into your marketing funnel. Pain,...
Marketing
Networking online can often leave people with the daunting question of “what do I say?” Many come to that wonderful posting box and freeze, terrified that they may alienate their audience, posting some irrelevant or become too spammy with their content. Afterall, we...
Marketing
According to Idealliance, people receive 1900 ads electronically and 520 promotional emails per month. Yet approximately 75% of direct mail is at least scanned, if not opened and read. 69% of Millennials report reading their direct mail, with most on the same day. No...
Marketing
In 1931, Ted and Dorothy Hustead purchased a small drugstore in the town of Wall, South Dakota located on the outskirts of Rapid City. Ted had recently graduated from pharmacy school and knew his calling was to open his own store. Wall was literally referred to as the...
