Marketing
One of my favorite activities in marketing is testing. This scientific approach to optimization starts with creating an hypothesis, determine how you will test the hypothesis, run the test, collect the data, analyze the data, make changes. Below is a list of case...
Learning, Marketing
As AI is being written into curriculum for one of the marketing classes I teach at University of Denver, I was recently asked about potential ways to engage students in learning how to use the tools responsibly. I decided to run my own experiment to see if the most...
Marketing
Paid media is where you pay to place content in front of an audience. This is done through: Advertising Influencer Endorsement Owned media is where you create and control your own content. Examples are: Email marketing Web content Social media networks Infographics...
Marketing
With the creation of ChatGPT and other artificial intelligence tools, it may be tempting to just look the other way when considering the use of these tools in your marketing. But the industry has been warning us for years that a day would come where machines would be...
Marketing
If you have had any conversations about marketing in the past decade, the concept of funnels will have naturally been interjected. I am constantly thinking strategically about ways to use funnels to entice and nurture various personas and target markets for my...
Marketing, Uncategorized
I began my career when radio, television, and newspaper advertising were the dominant methods for reaching a marketing target market. While the age of the internet has created a new media space of digital marketing, traditional marketing techniques still have a place...
