I began my career when radio, television, and newspaper advertising were the dominant methods for reaching a marketing target market. While the age of the internet has created a new media space of digital marketing, traditional marketing techniques still have a place...
What is a persona? A fictitious representation of one or more of your buyers. Purpose to persona? To better understand ways to meet the needs of the consumer and optimize marketing spend and efforts. Step One – Identify what you want to know about your buyers that can...
Not sure how automation on Facebook could help your business? My recent interview with Top Hat Creative Marketing may give you some insight. I discuss some of the new artificial intelligence in automated ads that allows for better testing platforms for your messaging,...
I was honored to be interviewed by Top Hat Creative Marketing on the topic of measuring marketing. PLUS I share a big update happening with Google Analytics. Remember, if you are not measuring, you are not marketing! #googleanalytics...
While researching for a brand guide development project for one of my clients, I came across a reminder for using archetypes in marketing. Each brand should have an intentional and unique voice designed to attract prospects, buyers, clients, and customers. This...
I was performing research for a client that had determined the messaging of her organization was not eliciting an emotional reaction from her potential target market. In marketing, emotion is the first trigger to bringing a buyer into your marketing funnel. Pain,...
Networking online can often leave people with the daunting question of “what do I say?” Many come to that wonderful posting box and freeze, terrified that they may alienate their audience, posting some irrelevant or become too spammy with their content. Afterall, we...
According to Idealliance, people receive 1900 ads electronically and 520 promotional emails per month. Yet approximately 75% of direct mail is at least scanned, if not opened and read. 69% of Millennials report reading their direct mail, with most on the same day. No...
In 1931, Ted and Dorothy Hustead purchased a small drugstore in the town of Wall, South Dakota located on the outskirts of Rapid City. Ted had recently graduated from pharmacy school and knew his calling was to open his own store. Wall was literally referred to as the...
Gamification may be a relatively new term with its first use being recorded in 2002 (Shannon, n.d.)., the concept of gaming in learning is not new. One example of the use of gaming for learning in modern history comes from the inclusion of Solitaire and Minesweeper on...
