Earned vs Owned vs Paid Media – What is the difference?

Earned vs Owned vs Paid Media – What is the difference?

Paid media is where you pay to place content in front of an audience. This is done through: Advertising Influencer Endorsement Owned media is where you create and control your own content. Examples are: Email marketing Web content Social media networks Infographics...
Google Link Building Best Practices

Google Link Building Best Practices

As Neil Patel states, Google does not often tell us much about the algorithm and the nest ways to master SEO.  However, they recently published a guide on link building to help it crawl and index website content more effectively. For my fellow techies, here is the...
AI and Marketing

AI and Marketing

With the creation of ChatGPT and other artificial intelligence tools, it may be tempting to just look the other way when considering the use of these tools in your marketing. But the industry has been warning us for years that a day would come where machines would be...

Employment Law Class Section – Example

This is a sample of a learning module built in WordPress using Quiz Maker: 1 Created on December 19, 2022 By lisamhaas08 Employment Law 101 - Hiring Hiring employees requires conducting a proper interview. This is critical for deflecting litigation for failure to hire...

Keyword Tools

The world of keywords dominates digital marketing. One cannot research enough about this topic to discover that there a many tools available in the market place. Here are a few listed from the book e-Markteting, The Essential Guide to Digital Marketing by Robert...
Report On Women-Owned Business and Self-Employed

Report On Women-Owned Business and Self-Employed

I love research and learning new things, especially when it helps support small business owners. I found this incredible report from the US Chamber of Commerce about women-owned businesses and women who are self employed. If you like stats, this report is for you....
Marketing Funnels Explained

Marketing Funnels Explained

If you have had any conversations about marketing in the past decade, the concept of funnels will have naturally been interjected. I am constantly thinking strategically about ways to use funnels to entice and nurture various personas and target markets for my...

Resourceful Marketing Links

This page is designed to collect various helpful resources to educate in marketing. Glossary of Marketing Terms, Lexicon and Dictionary – https://www.ats-group.net/glossaries/glossary-lexicon-marketing.html 38 Digital Marketing Trends You Can’t Ignore in...

Understanding a Business Brand

Developing a brand strategy takes a bit more than just launching a product or service. It takes developing a brand promise, voice, and proposition. I found this great graphic while teaching Digital Marketing Communication at the University of Denver that shed some...