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Storytelling is the backbone to any great content marketing strategy. Here are a few resources about ways to tell a good story for your email newsletters, blogs, website content, even social media. The Shape of a Story – 6 Story Arcs –...
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During the course of my Adjunct Professor role at University of Denver, I find amazing resources. Here is a checklist for testing your website for usability and user experience optimization efforts. COMM4321-Website-Audit-Checklist (3)
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Top Hat Creative Marketing asked me to describe the differences between an omnichannel versus multichannel approach to marketing. Listen in on how I describe how to use both traditional and digital marketing practices in a creating a more meaningful customer...
Marketing
Paid media is where you pay to place content in front of an audience. This is done through: Advertising Influencer Endorsement Owned media is where you create and control your own content. Examples are: Email marketing Web content Social media networks Infographics...
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As Neil Patel states, Google does not often tell us much about the algorithm and the nest ways to master SEO. However, they recently published a guide on link building to help it crawl and index website content more effectively. For my fellow techies, here is the...
Marketing
With the creation of ChatGPT and other artificial intelligence tools, it may be tempting to just look the other way when considering the use of these tools in your marketing. But the industry has been warning us for years that a day would come where machines would be...
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This is a sample of a learning module built in WordPress using Quiz Maker: 0 Created on December 19, 2022 By lisamhaas08 Employment Law 101 - Hiring Hiring employees requires conducting a proper interview. This is critical for deflecting litigation for failure to hire...
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The world of keywords dominates digital marketing. One cannot research enough about this topic to discover that there a many tools available in the market place. Here are a few listed from the book e-Markteting, The Essential Guide to Digital Marketing by Robert...
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I love research and learning new things, especially when it helps support small business owners. I found this incredible report from the US Chamber of Commerce about women-owned businesses and women who are self employed. If you like stats, this report is for you....
Marketing
If you have had any conversations about marketing in the past decade, the concept of funnels will have naturally been interjected. I am constantly thinking strategically about ways to use funnels to entice and nurture various personas and target markets for my...
