I was performing research for a client that had determined the messaging of her organization was not eliciting an emotional reaction from her potential target market. In marketing, emotion is the first trigger to bringing a buyer into your marketing funnel. Pain, anger, fear, contentment, exclusivity and urgency are often pinged as emotions that will create action. This article from Referral Candy goes much deeper into the meaning of words when marketing, including some great lists of word ideas, depending on the emotion you want to attach to the problem that you solve.
Marketing Power of Emotion In Words
