One of my favorite activities in marketing is testing. This scientific approach to optimization starts with creating an hypothesis, determine how you will test the hypothesis, run the test, collect the data, analyze the data, make changes. Below is a list of case studies collected that shares various marketing tests run by others to help optimize website conversion pages. Note: These were gathered through my teaching engagement where some of these tests may not be completely validated. As you review, do not just assume what you are reading is an accurate conclusion. Instead ask yourself was there enough information provided to truly reach the assumptions made. Some are right on target. a few make a bit of a leap. All have great ideas on what to test and how.
Enjoy!
- GetResponse’s Trial Offer Helped Them Increase CTR Using VWO Testing.
- Beamax Tested Colored Links And Banner For Increased Click-Throughs.
- AssessmentDay Tested Landing Page Content For Increased Conversions.
- Underwater Audio Improved Visuals To Increase Its Purchases Using VWO.
- Majestic Wine Redesigned Its Category Page To Increase ‘Enquiry Form’ Submissions.
- Express Watches Increased Their Purchases Using VWO.
- Uncommon Knowledge Tested Their Sign-Up Page To Receive Unexpected Results.
- The Vineyard Tested Its CTA To Increase ConversionsLinks to an external site.
- Attacat and Flying Scott Parking Tested Form Fields To Increase Submissions Using A/B Testing.
- Markitekt And Designboost Tested Home Page Length to Increase CTR.
- Kaya Increased Website Conversions Using A/B Testing.
- How Veeam Software Increased Its CTR Using A/B Testing.
- How SafeSoft Solutions Increased Leads Using VWO.
- UKToolCentre Improved User Experience To Increase Site Engagement.