The world of keywords dominates digital marketing. One cannot research enough about this topic to discover that there a many tools available in the market place. Here are a few listed from the book e-Markteting, The Essential Guide to Digital Marketing by Robert Stokes, 2018.
Google Search Console
www.google.com/webmasters
Google provides guidelines to webmasters and tools to help ensure your website is being indexed.
Open Site Explorer
moz.com/researchtools/ose
Moz provides a useful tool called Open Site Explorer, which can help you determine the value of links from particular sites.
Tools from SEOBook
tools.seobook.com
SEObook provides a number of tools that assist any SEO. For example, Rank Checker is a Firefox extension that allows you to save a number of
and to perform regular searches on them, giving you the ranking of your chosen URL for each
in the search engines selected. They also have tools to help with
discovery.
discovery tools
There are a number of tools available, some free and some paid for, to assist with
discovery. Some include:
Planner
adwords.google.com/keywordplanner
Trellian’s KeywordDiscovery tool
www.keyworddiscovery.com
Wordtracker
www.wordtracker.com
Bing Ads Intelligence
advertise.bingads.microsoft.com/en-us/bing-ads-intelligence
SEO PowerSuite Rank Tracker (the trial version has limited functionality)
www.seopowersuite.com/rank-tracker
-Assistant .Com
-assistant.com
Online forums
Webmaster World (www.webmasterworld.com) is frequented by SEOs and webmasters aiming to stay current with latest trends and search engine updates.
Google Merchant Center
www.google.com/merchants
The Google Merchant Center allows you to mark up any products you sell through
, ensuring that they also rank for relevant search results.
MozBAr
The Moz SEO toolbar (moz.com/products/pro/seo-toolbar) gives instant metrics while viewing SERPs or web pages.
Screaming Frog
Screaming Frog (www.screamingfrog.co.uk/seo-spider) allows you to crawl website URLs and analyse the onsite SEO.
AWR
AWR (www.awrcloud.com/login.php) gives you access to rankings for desktop, mobile, and local searches.